Man-cation 2010 a.ka. The Andy Shoup Bachelor Party in Bolinas, CA.
Congrats buddy!
Notes from the boardroom (of my mind):
This whole D.I.Y. trend is what all the kids are into, they want to grow their own food, create their own own zines, sew their own clothing (and the ones they’re not sewing they’re buying from second hand stores). How do we survive this “greening” of the economy? How does a mass manufacturer of new products fit into the “re-using and recycling” movement?
What if we were to support the very movements that we’re battling against? We could set up skills workshops that teach people how to sew, silkscreen t-shirts, operate a letterpress printer, and make zines. We’ll do it in a trendy neighborhood store front, filling the place with photocopiers and printing presses (and of course our products and logo will be prominently throughout the space). And to get the ball rolling, we’ll pay off a couple of hip local artists to get involved to garner street cred for the advertisement. The whole operation would only cost us about fifty grand, that’s less than a billboard. This type of marketing should be enough to weather us through the storm. And besides, if history has taught us anything, this whole back-to-the-land trend will be out of vogue in a couple years and people will be back to buying new products.
If we green light this project, we’ll send the message to the consumer that we’re not like the others, we’re the good guys – a benevolent corporation that’s going to empower you to take control of your life by teaching you skills. Come to our workshops, after all we’re doing this for the betterment of the community. Oh, and most importantly, buy our products.
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Every time I ride my bike past that Levi’s gorilla -marketing “print shop” on Valencia it makes me want to barf. When are corporations going to learn that gorilla-marketing doesn’t work. The corporation will never be “down,” no matter how much money they throw around trying to buy their way into some art or music scene. Some things can’t be bought or sold. Sorry, but your advertising campaign lacks integrity.
Oklahoma Tourist Post Card from the1950s
(Acquired last year at the Vintage Paper Show)
Fancy matchbook relics of antiquity brought back from Texas.
Half Frame photos from Austin Texas, May 2010.
